Any products price is determined by how much it is worth to you preventing painful expensive slip/falls. Slip/falls ranks very high and some companies will exploit this. Slip Tech is and has always been $40/gallon. In the early days (1980’s to the 1990’s) prices of our competitors were over $100/gallon. Slip Tech has forced them to reduce their prices, to where it is about $80/gallon. Still far too much for a jug that is 95% water. With Slip Tech two four ounce bottles equals what others require in a 1 gallon of product. Another cost factor is how long will the product last. Slip Tech as the longest warranty in the business. 5 years (prorated). Many of the competitors only last a year or two. Some require re-application in a matter of months. The longer the product lasts the less expensive it is to you. Many Slip Tech customers have not needed a re-application in 10-15 years. Considering the cost of a Slip Tech application .20/sf, the worth of the product is insignificant.